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Controversial Zamps results out

by Staff reporter
27 February 2013 | 2494 Views
Latest Zimbabwe All Media and Products Survey results released yesterday show that overall newspaper readership dropped from 47 percent to 44  percent between 2011 and 2012.




The results are for the last quarter of last year.



Research Bureau International carried out the survey on behalf of the Zimbabwe Advertising Research Foundation.

ZARF, whose board includes representatives from the media and advertising industries, is funded by a 1,5 percent surcharge on all advertising and is independent of control by any media house or agency.

The foundation then hires an independent market research company to do the actual survey.

Major advertising agencies set up the system to find out how many people read each newspaper, watch television, listen to radio or access the Internet.

Zamps Controversial

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