Breaking News

RIM set for Blackberry 10 launch tomorrow

by Sapa-AFP
29 January 2013 | 3883 Views
New York - BlackBerry maker Research in Motion begins its comeback bid on Wednesday with a new platform launch in a make-or-break move for a firm that is rapidly sinking in the smartphone market it once dominated.

The Canada-based company unveils its BlackBerry 10 operating system and handsets in what some see as its last, best chance to remain a major player in an already competitive sector that is nevertheless attracting new entrants.

RIM boomed as the maker of "crackberries," a nickname stemming from the addiction the phones engendered, but it risks becoming a footnote in a market led by Apple's iPhone and rivals who use Google's Android operating system.

"The importance of this launch cannot be overstated," said Ramon Llamas, an analyst at the research firm IDC. "There's going to be a lot of work that needs to be done to earn back respect."

RIM, whose stock is at about one-eighth of its valuation in 2008, said it plans to "significantly" increase its marketing budget for the BlackBerry 10 launch, and there will be events in New York and five other global cities.

The company website home page depicts a sleek black device against a black background, alongside the words: "The Blackberry Experience. Re-designed. Re-engineered. Re-invented."

RIM is touting the system as a big change in smartphone technology.

"This is an entirely new operating system," said company spokesman Nick Manning. "We think it's the first entirely new mobile operating system in about five years."

More than 150 carriers worldwide have been testing the new platform, and RIM has given more than 8,000 prototypes to application developers.

BlackBerry 10 devices will be offered in an all-touchscreen version as well as in a model that keeps a physical keyboard.

RIM says the system will break new ground by creating a user space that allows customers to flip between applications seamlessly and without first passing through a home page, to boost efficiency and multitasking.

This feature has caused real "excitement" as RIM has met with carriers around the world, RIM chief executive Thorsten Heins told analysts on a December earnings conference call.

Another key asset of BlackBerry 10 is what RIM dubbed the "BlackBerry balance," a system that allows users to separate professional communications and applications from music, photographs and other personal items.

Such an option means that if a user changes job, his or her former company can disable the device's corporate side without affecting personal data.

BlackBerry, which until a few years ago was the dominant smartphone, has seen its market share slip to under five percent last year, surveys show.

Gartner analyst Phillip Redman said RIM still has a strong constituency of business users who prefer its hard keyboard and its reputation for strong network security.

While Redman doesn't think the BlackBerry 10 will surpass Apple's iPhone or Android products, the device "has great comeback potential," he wrote in a recent blog entry.

But the market is also getting more competitive with new Android devices, and RIM will be competing with Microsoft's Windows Phone for third place, and such conditions leave some analysts doubtful about the company's prospects.

RIM has already undertaken a significant downsizing, cutting about 5,000 staff from the 17,000 workers it employed last May, making further job cuts difficult to envision if the BlackBerry 10 fails to generate huge sales.

Analysts also expressed reservations about RIM's loss of service fees. Whereas the company's older devices were routed into RIM's network for which the company charged, the new service won't keep users on RIM's network.

That removes a key revenue stream, though RIM will also offer its software platform for rival devices.

"We don't buy the hype," Citi analyst Jim Suva said in a research note, pointing out that rivals such as China's Huawei are also entering the market.

"We remain skeptical of how the company can compensate for the highly profitable service streams as it materially and structurally shifts lower with the coming BB10 products, which will derive lower rates going forward."




Sterne, Agee & Leach analyst Shaw Wu noted that many of the high-end customers to which RIM is marketing have already migrated to other devices.

"We see the company getting a degree of traction in this higher end market, but doubt there is a return to its former glory," Wu said.

Blackberry RIM

Source: Sapa-AFP

Could there be war if Grace Mugabe becomes President?

Yes
75.73%
No
8.41%
Who cares?
15.86%
309

Comments

Latest Classifieds (Click Here For More)

News Updates

Email:

Latest News

Prisoner admits to sodomising inmate - A 31 year old inmate at Khami M...

by Staff reporter | 24 October 2014 | 201 Views

Sangoma (72) rapes minor - A 72 year old traditional healer allegedly ...

by Staff reporter | 24 October 2014 | 169 Views

Tsvangirai faces eviction from Highlands' mansion - MDC-T leader Morga...

by Staff reporter | 24 October 2014 | 388 Views

MDC factions headed for a clash - The two MDC formations that currentl...

by Staff reporter | 24 October 2014 | 255 Views

'Mujuru's political future in Mugabe's hands' - Vice-President Joice M...

by Staff reporter | 24 October 2014 | 495 Views

Grace Mugabe admits elevating Mujuru - First Lady Grace Mugabe yesterd...

by Staff reporter | 24 October 2014 | 327 Views

Mugabe refuses to ditch Parly colonial bling - President Robert Mugabe...

by Staff reporter | 24 October 2014 | 322 Views

Karikoga Kaseke sabotages Dr Grace Mugabe rally - Zimbabwe Tourism Aut...

by Staff reporter | 24 October 2014 | 426 Views

Mujuru hit by phony cyber campaign - The Zanu-PF propaganda wars and m...

by Staff reporter | 24 October 2014 | 422 Views

Zanu-PF's team Gamatox vs Team Zvipfukuto - Line-ups - Team Gamatox is...

by Staff reporter | 24 October 2014 | 547 Views

Robert Mugabe faces internal revolt - PRESIDENT Robert Mugabe is facin...

by Staff reporter | 24 October 2014 | 465 Views

Chinese experts coming to Zimbabwe - A TEAM of Chinese experts is due ...

by Staff reporter | 24 October 2014 | 167 Views

Zimbabwean economy now drifting on autopilot - AS First Lady Grace Mug...

by Staff reporter | 24 October 2014 | 205 Views

One wallet posts massive loss as Ecocash flourishes - Government owned...

by Staff reporter | 24 October 2014 | 168 Views

Zimbabwean Hotels 20% cheaper - Local hotel rates are 20% cheaper than...

by Staff reporter | 24 October 2014 | 187 Views

Econet to relaunch Ecolife - Econet Wireless will reintroduce its mobi...

by Staff reporter | 24 October 2014 | 139 Views

Grace Mugabe's War Vets speech - Video - https://www.youtube.com/wat...

by Staff Reporter | 24 October 2014 | 1179 Views

Victory and Going to Top Gears - Itai Dzamara - Victory and Going to T...

by Itai Dzamara | 24 October 2014 | 1276 Views

I salute you Cde Grace! - Dear Editor, I salute you cde Grace!I would ...

by Denford Madenyika (Denny) | 24 October 2014 | 1760 Views

Man in court for stealing friend's salary - A 26-year-old man stole hi...

by Staff Reporter | 24 October 2014 | 1339 Views

What did Grace Mugabe say to the War Vets? Word for word speech

by Staff Reporter | 24 October 2014 | 2983 Views

Mphoko distanced himself from land wrangle - ZIMBABWE'S former ambassa...

by Mashudu Netsianda | 24 October 2014 | 893 Views

Crunch Zanu-PF Politburo meeting on today - THE crunch Zanu-PF Politbu...

by Staff reporter | 24 October 2014 | 1435 Views

EU hints on scrapping of sanctions against Zimbabwe - New British Amba...

by Lloyd Gumbo | 24 October 2014 | 971 Views

'Mujuru owns 10% of Daily News,' says Grace Mugabe

by Staff reporter | 24 October 2014 | 1927 Views

Zanu-PF headed for a split - ZANU-PF could be on the verge of a split ...

by Elias Mambo | 24 October 2014 | 2642 Views

Zanu-PF problems now fierce and overwhelming, says Dabengwa - ZAPU lea...

by Staff reporter | 24 October 2014 | 1826 Views

No more 'obscene salaries' as govt unveils new salary scale for counci...

by Staff reporter | 24 October 2014 | 1435 Views

Gift Banda's ex-girlfriend faces arrest - A Bulawayo Court has issue...

by Staff Reporter | 24 October 2014 | 1482 Views

Grace ill-informed about Zapu - Callistus Ndlovu

by Southern Eye Staff reporter | 24 October 2014 | 1669 Views

Entertainment

Carl Joshua Ncube to star in game show - Comedian Carl Joshua Ncube wi...

by Staff reporter | 23 October 2014 | 655 Views

LadyBee Anondida - Official video

by Staff Reporter | 23 October 2014 | 1557 Views

Zim representative in the Big Brother Africa survives eviction - Zimba...

by Staff reporter | 20 October 2014 | 2673 Views

Grace Mugabe's political comedy takes ZTV hostage - For the past two w...

by Staff reporter | 20 October 2014 | 5063 Views

Oliver Mtukudzi to deliver lecture at Musica 2014 - Zimbabwe's interna...

by Staff reporter | 19 October 2014 | 1512 Views

Gezha maoko - Ladybee (Official Video)

by Staff Reporter | 19 October 2014 | 2611 Views

Matebeleland Music & Arts Festival - Sivala umnyaka ngengoma lapho sit...

by Staff Reporter | 17 October 2014 | 1750 Views

Obediah Matulana releases Christmas DVD - Bulawayo-based musician Obed...

by Staff reporter | 16 October 2014 | 2029 Views
iBlog

Auslogics Boostspeed 7 - More Powerful And User-friendly Than Ever

Auslogics boostspeed 7 - more powerful and user-friendly than ever!wondering how to fix slow computer performance? experts recommend auslogics boostspeed 7 - the most comprehensive system optimization software! auslogics boostspeed 7 is here!the bran... Read More
ITnews 26 August 2014 ago

Those Behind Tb Joshua Watch Photo Proof!

when this couple (dave and angie) were indicted of being the masterminds behind tb joshua watch, the blog admins refuted it and denied any sort of connections with the couple, but that’s not what the facts portray as precisely every single one ... Read More
pointblank 13 July 2014 ago