Breaking News

Think Zim, buy Zimbabwe

by Robert Garai Muganda Buy Zimbabwe
24 January 2013 | 2878 Views
I AM sure that I speak for every Buy Zimbabwe champion when I say that it is exciting to see more and more people buying local goods ahead of imports. Recently, we had the launch of the "Proudly Zimbabwean Promotion" that runs till February 3.

The promotion is about celebrating being "Proudly Zimbabwean" and according to Spar it is "a campaign that acknowledges and celebrates Spar's longstanding history of supporting local people, communities and business".

According to the chairman of the Guild of Spar Grocers, Evan Christophides: "Spar - (is) your local global independent retailer supporting local products, local brands, and Zimbabwean manufacturers."

This effort definitely needs to be applauded especially considering the direction the country has been taking.

At the close of last year we launched the "Zimbho Promotion" through our Zimbho brand, which created a lot of excitement and added value to the process of buying Zimbabwe.

Some of you will recall the Zimbho brand was created by the young aspiring entrepreneurs who were contestants in the "My Own Boss 2012" competition who wanted to create a brand that celebrates the essence of being Zimbabwean through an array of merchandise and activities.

The challenging finalist on the show, Smanga Zhou, added an interesting twist to the show when he creatively conceptualised  "Quality Brands Christmas Promotion", whose grand draw will be held on February 2.

Lucky shoppers in both the "Zimbho" and the "Proudly Zimbabwean" promotions will be able to beat the proverbial January disease as they stand a chance to win prizes for their loyalty to local brands.

Not only do we look forward to finding out which lucky shopper will walk away with the grand prize of the Hyundai i10, but we anxiously await to see how well our local products performed during the festive season which is naturally a peak period for shopping.

Buy Zimbabwe salutes the recent signing of a Memorandum of Understanding between Mimosa Mining Company, Traffic Safety Council of Zimbabwe and MERJHK Consultancy Firm on the "Let's Go Zero Campaign".

This marks a pivotal moment in efforts to tackle the road carnage on our roads.

This in an effort to improve co-operation between the three parties spearheading the "Let's Go Zero Campaign".

Speaking during the official signing event held at the Mimosa Mining Company head office in Harare, Traffic Safety Council managing director Mr Obio Chinyere said: "The union between the parties will go a long way in sensitising road users on safety.

"The signing comes at a critical time after over 250 people perished during the festive season on our country's roads."

Like I mentioned last week, the statistics are definitely alarming. My take is, we cannot afford to continue to sit back and relax as we continue to lose our valuable workforce due to gross negligence on the roads.

Speaking to Mr Chinyere at the event, I realised that the campaign is spot-on in targeting behavioural change as a way of reducing the road carnage.

It is us who continue to use faulty vehicles on the roads, it is us who continuously buy second-hand tyres from roadside vendors.

It is us who use cellphones while driving, it is us who enjoy one beer too many while we drive and it is us who do not to sleep before embarking on long drives.

As a matter of fact, the list of ill-behaviour on our roads is endless yet we continue to ignore these.

We actually owe it to ourselves to act responsibly in the same manner that Mimosa Mining Company and Traffic Safety Council of Zimbabwe have taken it upon themselves to show their human and responsible side.

According to the Mimosa Mining Company managing director, as responsible partners, the parties have taken it upon themselves to be part of the global effort towards a "Decade for Road Safety" which targets to reduce road traffic accidents by 50 percent by the year 2020.

We all have to believe that zero harm is possible, so the message is: Let's Go Zero.

I believe that it is not too late to slightly readjust our New Year's resolutions to also include a little bit of responsible behaviour on our roads.

Over and above that, as buy local champions, we also look forward to responsible buying behaviour in each one of us.

Admittedly, it is not easy because of a number of concerns that might be shared by consumers about buying local, but the truth is that wherever possible, we should always think Zimbabwe first, to create pride, wealth and jobs.

Till next week . . . God bless!

Robert Garai Muganda is the General Manager, Media and Communications at Buy Zimbabwe.  He can be contacted on: mobile: 0772 714 233 email: website: Facebook: buy zimbabwe campaign

Think Zim Buy Zimbabwe

All articles and letters published on Bulawayo24 have been independently written by members of Bulawayo24's community. The views of users published on Bulawayo24 are therefore their own and do not necessarily represent the views of Bulawayo24. Bulawayo24 editors also reserve the right to edit or delete any and all comments received.

Source: Robert Garai Muganda Buy Zimbabwe


News Updates


Latest News

Road to be named after Mujuru - Harare City Council has given acting t...

by Staff reporter | 25 November 2015 | 1889 Views

War over Grace Mugabe breaks out - Zanu-PF's factional fights came to ...

by Staff reporter | 25 November 2015 | 1901 Views

'Mnangagwa surviving on Mugabe's charity' - Despite the widespread bel...

by Staff reporter | 25 November 2015 | 1535 Views

Mujuru followers get death threats - Supporters of Joice Mujuru said t...

by Staff reporter | 25 November 2015 | 1330 Views

Mugabe praises Mnangagwa - President Robert Mugabe seemed to have all ...

by Staff reporter | 25 November 2015 | 1516 Views

Man fondles church-mate - A 58 year old man from Epworth allegedly fon...

by Staff reporter | 25 November 2015 | 2214 Views

'Namibian police hunting for Zimbabweans' - WhatsApp update

by Concerned Citizen | 25 November 2015 | 2800 Views

USAID provide food for drought prone Matabeleland - The United States ...

by Stephen Jakes | 25 November 2015 | 841 Views

Strive Masiyiwa knocked out of Forbes Africa's top 50 richest list

by Staff reporter | 25 November 2015 | 1841 Views

Zimbabwe relaxes visa requirements for Chinese nationals - ZIMBABWE ha...

by Staff reporter | 25 November 2015 | 818 Views

Thokozani Khupe Cancer Foundation holds awareness campaign in Bulawayo

by Stephen Jakes | 25 November 2015 | 654 Views

Taxi drivers protest against rouge police - Scores of commuters where ...

by Staff Reporter | 25 November 2015 | 1205 Views

Munyaradzi Diya planning a sensational return to Highlanders FC

by Sikhumbuzo Moyo | 25 November 2015 | 1522 Views

40% of violence victims in the country in October were MDC-T

by Stephen Jakes | 25 November 2015 | 463 Views

Chinese national jailed 10 yrs in Zimbabwe

by Staff Reporter | 25 November 2015 | 1145 Views

Bulawayo records few violence incidents- ZPP - Bulawayo has recorded v...

by Stephen Jakes | 25 November 2015 | 335 Views

Mashonald West record highest violations number - As the Zimbabwe Peac...

by Stephen Jakes | 25 November 2015 | 327 Views

Cellphone thief falls into storm drain, dies - A SUSPECTED cellphone t...

by Adelaide Moyo | 25 November 2015 | 1482 Views

Kariba MP encourages CSOs to engage parliament - Kariba MP Isaac ...

by Stephen Jakes | 25 November 2015 | 274 Views

Man steals to make wife pretty

by Adelaide Moyo | 25 November 2015 | 910 Views

Econet barred from increasing tariffs

by Fidelis Munyoro | 25 November 2015 | 987 Views

Moth open darts tournament - for a worthy cause - It is in very rare i...

by Collen Maenda | 25 November 2015 | 351 Views

Maid shot dead - POLICE in Bulawayo have launched a manhunt for a man ...

by Pamela Shumba | 25 November 2015 | 1787 Views

Woman in trance reveals four 10-year-old murders

by Pamela Shumba | 25 November 2015 | 1494 Views

Psychology Maziwisa seek donations for Mudhara Bonzo

by Sophia Chese | 25 November 2015 | 1174 Views

Debate over Mr Ugly 2015 winner, can someone enhance his ugliness?

by Bornwise Mtonzi | 25 November 2015 | 966 Views

Domestic violence, woman scalds baby with hot water meant for husband

by Prosper Dembedza | 25 November 2015 | 889 Views

Doctors' strike intensifies - The strike by Premier Service Medical Ai...

by Lisa Shirichena | 25 November 2015 | 598 Views

Namibia pulls out of ICC - The Namibian government has approved a reco...

by Hebert Zharare | 25 November 2015 | 778 Views


Bob Marley family confront Zimbabwe Music Awards

by Bongani Ndlovu | 25 November 2015 | 1524 Views

WATCH: Late Night show's analysis of Zanu-PF factional battles - LATE ...

by Staff reporter | 24 November 2015 | 1967 Views

Pregnancy won't stop me from flying, says Sandra Ndebele

by Bongani Ndlovu | 24 November 2015 | 2884 Views

Frustrated Hosiah Chipanga dumps Zimbabwe

by Staff Reporter | 24 November 2015 | 3913 Views

Miss Rural Goromonzi Crowned - It was a day to remember for the Goromo...

by Stephen Jakes | 24 November 2015 | 1011 Views

Heavily pregnant Sandy delays flight for an hour

by Staff reporter | 23 November 2015 | 6895 Views

Eutelsat to speed up Zimbabwe digitisation

by Staff reporter | 23 November 2015 | 1255 Views

P.O Box comedy collapses

by Staff reporter | 22 November 2015 | 3102 Views

Five Reliable Outlook Pst File Repair Tools

Outlook pst files can become corrupted -- and when that happens, work grinds to a halt. if your organization relies on outlook, one of these tools could save the day. outlook is the industry standard groupware tool. let's take a look at five that can... Read More
ITnews 04 May 2015 ago

Greatsoftline For All Of Your Software Needs

coupon and promo codes: greatsoftline for all of your software needswhile some online sellers have promotional services that reduce the overall amount you spent, others do not .you need to be on the lookout for the best outlets in order to chase th... Read More
ITnews 25 February 2015 ago