Breaking News

Think Zim, buy Zimbabwe

by Robert Garai Muganda Buy Zimbabwe
24 January 2013 | 5120 Views
I AM sure that I speak for every Buy Zimbabwe champion when I say that it is exciting to see more and more people buying local goods ahead of imports. Recently, we had the launch of the "Proudly Zimbabwean Promotion" that runs till February 3.

The promotion is about celebrating being "Proudly Zimbabwean" and according to Spar it is "a campaign that acknowledges and celebrates Spar's longstanding history of supporting local people, communities and business".

According to the chairman of the Guild of Spar Grocers, Evan Christophides: "Spar - (is) your local global independent retailer supporting local products, local brands, and Zimbabwean manufacturers."

This effort definitely needs to be applauded especially considering the direction the country has been taking.

At the close of last year we launched the "Zimbho Promotion" through our Zimbho brand, which created a lot of excitement and added value to the process of buying Zimbabwe.

Some of you will recall the Zimbho brand was created by the young aspiring entrepreneurs who were contestants in the "My Own Boss 2012" competition who wanted to create a brand that celebrates the essence of being Zimbabwean through an array of merchandise and activities.

The challenging finalist on the show, Smanga Zhou, added an interesting twist to the show when he creatively conceptualised  "Quality Brands Christmas Promotion", whose grand draw will be held on February 2.

Lucky shoppers in both the "Zimbho" and the "Proudly Zimbabwean" promotions will be able to beat the proverbial January disease as they stand a chance to win prizes for their loyalty to local brands.

Not only do we look forward to finding out which lucky shopper will walk away with the grand prize of the Hyundai i10, but we anxiously await to see how well our local products performed during the festive season which is naturally a peak period for shopping.

Buy Zimbabwe salutes the recent signing of a Memorandum of Understanding between Mimosa Mining Company, Traffic Safety Council of Zimbabwe and MERJHK Consultancy Firm on the "Let's Go Zero Campaign".

This marks a pivotal moment in efforts to tackle the road carnage on our roads.

This in an effort to improve co-operation between the three parties spearheading the "Let's Go Zero Campaign".

Speaking during the official signing event held at the Mimosa Mining Company head office in Harare, Traffic Safety Council managing director Mr Obio Chinyere said: "The union between the parties will go a long way in sensitising road users on safety.




"The signing comes at a critical time after over 250 people perished during the festive season on our country's roads."

Like I mentioned last week, the statistics are definitely alarming. My take is, we cannot afford to continue to sit back and relax as we continue to lose our valuable workforce due to gross negligence on the roads.

Speaking to Mr Chinyere at the event, I realised that the campaign is spot-on in targeting behavioural change as a way of reducing the road carnage.

It is us who continue to use faulty vehicles on the roads, it is us who continuously buy second-hand tyres from roadside vendors.

It is us who use cellphones while driving, it is us who enjoy one beer too many while we drive and it is us who do not to sleep before embarking on long drives.

As a matter of fact, the list of ill-behaviour on our roads is endless yet we continue to ignore these.

We actually owe it to ourselves to act responsibly in the same manner that Mimosa Mining Company and Traffic Safety Council of Zimbabwe have taken it upon themselves to show their human and responsible side.

According to the Mimosa Mining Company managing director, as responsible partners, the parties have taken it upon themselves to be part of the global effort towards a "Decade for Road Safety" which targets to reduce road traffic accidents by 50 percent by the year 2020.

We all have to believe that zero harm is possible, so the message is: Let's Go Zero.

I believe that it is not too late to slightly readjust our New Year's resolutions to also include a little bit of responsible behaviour on our roads.

Over and above that, as buy local champions, we also look forward to responsible buying behaviour in each one of us.

Admittedly, it is not easy because of a number of concerns that might be shared by consumers about buying local, but the truth is that wherever possible, we should always think Zimbabwe first, to create pride, wealth and jobs.

Till next week . . . God bless!

-----------------
Robert Garai Muganda is the General Manager, Media and Communications at Buy Zimbabwe.  He can be contacted on: mobile: 0772 714 233 email: robert@buyzimbabwe.org.zw website: www.buyzimbabwe.org.zw Facebook: buy zimbabwe campaign

Think Zim Buy Zimbabwe


Disclaimer:
All articles and letters published on Bulawayo24 have been independently written by members of Bulawayo24's community. The views of users published on Bulawayo24 are therefore their own and do not necessarily represent the views of Bulawayo24. Bulawayo24 editors also reserve the right to edit or delete any and all comments received.

Source: Robert Garai Muganda Buy Zimbabwe

Should Miss World Zimbabwe have been dethroned?

Yes
31.21%
No
64.16%
Not sure
4.62%
346

Comments

News Updates

Email:

Latest News

AirZim runs out of jet fuel

by Staff Reporter | 01 August 2015 | 1337 Views

Ten Milton pupils hospitalised after illegal 'war cry'

by Staff Reporter | 01 August 2015 | 2165 Views

What makes Cecil the lion so special??

by Kumbirai Kevin Mwenye | 31 July 2015 | 2270 Views

Video: How TB Joshua prophesied 'MH370' plane parts discovery!

by Ihechukwu Njoku, freelance Nigerian journalist | 31 July 2015 | 3215 Views

Insecure Professor Moyo fearful of 'Gamatox 2' calls for Zanu PF trucel

by Patrick Guramatunhu | 31 July 2015 | 2783 Views

Government of Botswana Concern over Killing of Lion in Zimbabwe

by Staff Reporter | 31 July 2015 | 2209 Views

Chibuku Super Cup first round draw

by Thobekile Zhou | 31 July 2015 | 1711 Views

Victoria Falls firm sues RBZ, Barclays

by Staff reporter | 31 July 2015 | 1522 Views

Man kills self following a heated argument over $4000

by Staff Reporter | 31 July 2015 | 3054 Views

Prison break in Mutare

by Staff reporter | 31 July 2015 | 2988 Views

Hunters hit back on international condemnation over Cecil killing

by Staff Reporter | 31 July 2015 | 2458 Views

Zimbabwe's two years of misery and hopelessness

by Obert Chaurura Gutu | 31 July 2015 | 1687 Views

Zimbabwe want killer of Cecil the lion extradited

by Agencies | 31 July 2015 | 1649 Views

WATCH: Boys bumps into someone's car and get smashed

by Staff reporter | 31 July 2015 | 3694 Views

Econet boss quits

by Ndou Paul | 31 July 2015 | 5720 Views

Striker dumps Bosso

by Sports reporters | 31 July 2015 | 3362 Views

Estate Agents barred from trading - list

by Ndou Paul | 31 July 2015 | 2116 Views

Zesa steps up debt recovery measures

by Ndou Paul | 31 July 2015 | 2660 Views

Jabulani Sibanda calls for an uprising

by Staff reporter | 31 July 2015 | 5961 Views

Grace Mugabe exposed speculators

by John Sigauke | 31 July 2015 | 5086 Views

ZAPU's position on recent Supreme Court rulings

by Mjobisa Noko, Zapu Secretary for Information, Marketing and Publicity | 31 July 2015 | 2157 Views

Dembare fires David Mandigora

by Sports reporter | 31 July 2015 | 3828 Views

Patron fondles waitress's privates

by Noleen Makhurane | 31 July 2015 | 3567 Views

Second hand panties galore

by Daisy Jeremani | 31 July 2015 | 2708 Views

Mugabe splurges $50 million on military vehicles

by Staff reporter | 31 July 2015 | 4340 Views

Mutasa savages wasteful Grace Mugabe

by Staff reporter | 31 July 2015 | 4472 Views

Gamatox 2 brewing, says Jonathan Moyo

by Staff reporter | 31 July 2015 | 5420 Views

'I've no presidential ambitions,' says Mphoko

by Staff reporter | 31 July 2015 | 2473 Views

Entertainment

Gwanda gospel music extravaganza confirmed

by Staff correspondent in Pretoria South Africa | 29 July 2015 | 2985 Views

Zim music industry dead - Prof Moyo

by Staff Reporter | 29 July 2015 | 4335 Views

Bev causes UK man to soil pants

by Bongani Ndlovu | 28 July 2015 | 8558 Views

Maskandi Mtshengiseni Gcwensa dies

by Stephen Jakes | 28 July 2015 | 6293 Views

Let me be! - Acie Lumumba

by TWZ | 28 July 2015 | 3517 Views

Bev returns home

by Staff reporter | 28 July 2015 | 7513 Views

Rapper Chad and Grammy winner Soko partner on EFT single

by Anashe Press Relations | 27 July 2015 | 3350 Views

All set for Chibuku Neshamwari National Finals in Bulawayo

by Thobekile Zhou | 25 July 2015 | 2067 Views
iBlog

Samsung Gear Vr Innovator Edition For S6: The Perfect Vr Intro For Professionals

we're drenched in talk about the impending wave of consumer-facing vr headsets about to hit the market, starting at the end of 2015. by contrast, you can walk into a best buy right now and pick up the samsung gear vr innovator edition for the galax... Read More
Sergey 20 June 2015 ago

Five Reliable Outlook Pst File Repair Tools

Outlook pst files can become corrupted -- and when that happens, work grinds to a halt. if your organization relies on outlook, one of these tools could save the day. outlook is the industry standard groupware tool. let's take a look at five that can... Read More
ITnews 04 May 2015 ago