Breaking News

Think Zim, buy Zimbabwe

by Robert Garai Muganda Buy Zimbabwe
24 January 2013 | 4354 Views
I AM sure that I speak for every Buy Zimbabwe champion when I say that it is exciting to see more and more people buying local goods ahead of imports. Recently, we had the launch of the "Proudly Zimbabwean Promotion" that runs till February 3.

The promotion is about celebrating being "Proudly Zimbabwean" and according to Spar it is "a campaign that acknowledges and celebrates Spar's longstanding history of supporting local people, communities and business".

According to the chairman of the Guild of Spar Grocers, Evan Christophides: "Spar - (is) your local global independent retailer supporting local products, local brands, and Zimbabwean manufacturers."

This effort definitely needs to be applauded especially considering the direction the country has been taking.

At the close of last year we launched the "Zimbho Promotion" through our Zimbho brand, which created a lot of excitement and added value to the process of buying Zimbabwe.

Some of you will recall the Zimbho brand was created by the young aspiring entrepreneurs who were contestants in the "My Own Boss 2012" competition who wanted to create a brand that celebrates the essence of being Zimbabwean through an array of merchandise and activities.

The challenging finalist on the show, Smanga Zhou, added an interesting twist to the show when he creatively conceptualised  "Quality Brands Christmas Promotion", whose grand draw will be held on February 2.

Lucky shoppers in both the "Zimbho" and the "Proudly Zimbabwean" promotions will be able to beat the proverbial January disease as they stand a chance to win prizes for their loyalty to local brands.

Not only do we look forward to finding out which lucky shopper will walk away with the grand prize of the Hyundai i10, but we anxiously await to see how well our local products performed during the festive season which is naturally a peak period for shopping.

Buy Zimbabwe salutes the recent signing of a Memorandum of Understanding between Mimosa Mining Company, Traffic Safety Council of Zimbabwe and MERJHK Consultancy Firm on the "Let's Go Zero Campaign".

This marks a pivotal moment in efforts to tackle the road carnage on our roads.

This in an effort to improve co-operation between the three parties spearheading the "Let's Go Zero Campaign".

Speaking during the official signing event held at the Mimosa Mining Company head office in Harare, Traffic Safety Council managing director Mr Obio Chinyere said: "The union between the parties will go a long way in sensitising road users on safety.

"The signing comes at a critical time after over 250 people perished during the festive season on our country's roads."

Like I mentioned last week, the statistics are definitely alarming. My take is, we cannot afford to continue to sit back and relax as we continue to lose our valuable workforce due to gross negligence on the roads.

Speaking to Mr Chinyere at the event, I realised that the campaign is spot-on in targeting behavioural change as a way of reducing the road carnage.

It is us who continue to use faulty vehicles on the roads, it is us who continuously buy second-hand tyres from roadside vendors.

It is us who use cellphones while driving, it is us who enjoy one beer too many while we drive and it is us who do not to sleep before embarking on long drives.

As a matter of fact, the list of ill-behaviour on our roads is endless yet we continue to ignore these.

We actually owe it to ourselves to act responsibly in the same manner that Mimosa Mining Company and Traffic Safety Council of Zimbabwe have taken it upon themselves to show their human and responsible side.

According to the Mimosa Mining Company managing director, as responsible partners, the parties have taken it upon themselves to be part of the global effort towards a "Decade for Road Safety" which targets to reduce road traffic accidents by 50 percent by the year 2020.

We all have to believe that zero harm is possible, so the message is: Let's Go Zero.

I believe that it is not too late to slightly readjust our New Year's resolutions to also include a little bit of responsible behaviour on our roads.

Over and above that, as buy local champions, we also look forward to responsible buying behaviour in each one of us.

Admittedly, it is not easy because of a number of concerns that might be shared by consumers about buying local, but the truth is that wherever possible, we should always think Zimbabwe first, to create pride, wealth and jobs.




Till next week . . . God bless!

-----------------
Robert Garai Muganda is the General Manager, Media and Communications at Buy Zimbabwe.  He can be contacted on: mobile: 0772 714 233 email: robert@buyzimbabwe.org.zw website: www.buyzimbabwe.org.zw Facebook: buy zimbabwe campaign

Think Zim Buy Zimbabwe


Disclaimer:
All articles and letters published on Bulawayo24 have been independently written by members of Bulawayo24's community. The views of users published on Bulawayo24 are therefore their own and do not necessarily represent the views of Bulawayo24. Bulawayo24 editors also reserve the right to edit or delete any and all comments received.

Source: Robert Garai Muganda Buy Zimbabwe

Could there be war if Grace Mugabe becomes President?

Yes
74.74%
No
9.21%
Who cares?
16.05%
380

Comments

Latest Classifieds (Click Here For More)

News Updates

Email:

Latest News

Masvingo murder cases up 10% - MASVINGO Province recorded 59 murder ca...

by Walter Mswazie | 26 October 2014 | 119 Views

Dead man drags killer all the way from SA to Zim police - LIFE for a...

by Munyaradzi Musiiwa | 26 October 2014 | 522 Views

Plot to topple Mugabe exposed - AMERICAN Embassy officials have been ...

by Staff Reporter | 26 October 2014 | 648 Views

Khama re-elected - The Chief Justice of the High Court, H.H. Justice M...

by Staff Reporter | 26 October 2014 | 481 Views

'Prioritise quality education,' says Grace Mugabe - The First Lady Dr...

by Staff Reporter | 25 October 2014 | 1954 Views

'I am not a sell out,' says Dr Mujuru - Vice President Dr Joice Mujur...

by Staff reporter | 25 October 2014 | 5802 Views

Mugabe's Zanu-PF politburo ignores Grace's demands - Yesterday's much-...

by Staff reporter | 25 October 2014 | 4075 Views

Zesa power outage riles Mugabe - President Robert Mugabe yesterday cam...

by Staff reporter | 25 October 2014 | 2748 Views

My aunt taught me how to have sex, says rapist

by Staff Reporter | 25 October 2014 | 5719 Views

Incompetent cops - WhatsApp update - Please note that Bulawayo24 does...

by Concerned Citizen | 25 October 2014 | 2196 Views

'Amaiguru Gire is working tirelessly hard to destroy Zanu PF' - Please...

by Sando kuna Gire | 25 October 2014 | 5878 Views

Rotary Club of Bulawayo donates to Tjewondo Primary School

by Collin Nyabadza, Executive Director - Collin Nyabadza Children's Voice Charitable Trust | 25 October 2014 | 1195 Views

Dr Joice Mujuru graduation party - Live updates - Vice President Joic...

by Staff reporter | 25 October 2014 | 8112 Views

Politburo ends pre-matually - The Zanu-PF Politburo meeting has ended ...

by Staff reporter | 25 October 2014 | 2782 Views

Mujuru's political life hangs in balance, kept guessing - Vice-Preside...

by Staff reporter | 25 October 2014 | 2829 Views

Zanu-PF Politburo drama fails to materialise - THE Zanu-PF politburo g...

by Staff reporter | 25 October 2014 | 1571 Views

Mugabe convenes parliament - President Robert Mugabe will next week op...

by Staff reporter | 25 October 2014 | 1427 Views

Tsvangirai broke, failing to maintain government mansion - MDC-T leade...

by Staff reporter | 25 October 2014 | 1600 Views

Bosso ranked higher than English Premier sides QPR, Pompey - BULAWAYO ...

by Sikhumbuzo Moyo | 25 October 2014 | 2661 Views

Adulterous man sued for maintenance - A BULAWAYO magistrate has grante...

by Lethokuhle Moyo | 25 October 2014 | 1471 Views

Cop gets a thorough hiding, left with swollen face - A policeman was ...

by Plaxcedes Hove | 25 October 2014 | 1958 Views

Teacher suspended over sex with Grade 6 pupil - THE teacher from Roman...

by Sukulwenkosi Dube | 25 October 2014 | 2257 Views

Man brutally axed to death, body dumped on railway line

by Bongani Ndlovu | 25 October 2014 | 2607 Views

R50 abortion specialist nabbed

by Staff Reporter | 25 October 2014 | 1773 Views

Macheso granted provisional order against abusive hubby

by Staff Reporter | 25 October 2014 | 3614 Views

Mugabe okays Mliswa ouster

by Farirai Machivenyika | 25 October 2014 | 5274 Views

War vets to stage anti-Kaukonde protest

by Staff Reporter | 25 October 2014 | 3800 Views

Jabulani Sibanda urged to resign over 'sharp shooter' Grace Mugabe

by Staff Reporter | 25 October 2014 | 5617 Views

'Zanu-PF is much bigger than personal ambitions and vendetta' - The cu...

by Kennedy M. Mandaza, ZANU PF SA Secretary for Information and Publicity | 25 October 2014 | 3333 Views

Entertainment

Carl Joshua Ncube to star in game show - Comedian Carl Joshua Ncube wi...

by Staff reporter | 23 October 2014 | 1041 Views

LadyBee Anondida - Official video

by Staff Reporter | 23 October 2014 | 2320 Views

Zim representative in the Big Brother Africa survives eviction - Zimba...

by Staff reporter | 20 October 2014 | 2903 Views

Grace Mugabe's political comedy takes ZTV hostage - For the past two w...

by Staff reporter | 20 October 2014 | 5356 Views

Oliver Mtukudzi to deliver lecture at Musica 2014 - Zimbabwe's interna...

by Staff reporter | 19 October 2014 | 1617 Views

Gezha maoko - Ladybee (Official Video)

by Staff Reporter | 19 October 2014 | 2956 Views

Matebeleland Music & Arts Festival - Sivala umnyaka ngengoma lapho sit...

by Staff Reporter | 17 October 2014 | 1854 Views

Obediah Matulana releases Christmas DVD - Bulawayo-based musician Obed...

by Staff reporter | 16 October 2014 | 2152 Views
iBlog

Four In 10 Americans Face Regular Online Fraud Attacks

Microsoft offers four primary tips to help protect users from identity theft:• be selfish and defensive with personal information by not sharing sensitive details in emails, and instant and text messages• create, use and keep secret so-called “... Read More
SecNews 24 October 2014 ago

Advanced Systemcare Free To Optimize The Os Still Support Xp

the update systemcare free 7.3.0.456 (a set of tools to optimize the operating system) – now available.advanced systemcare is a free package to optimize, tweak, fix bugs and improve the overall performance of the operating system.the program anal... Read More
ITnews 02 June 2014 ago