Edgars Zimbabwe's Express stores re-brands to Jet Stores

Express and Express Mart stores are changing to Jet Stores starting from the 17 November 2011.

Edgars said it be will phasing out the now expired Express Mart Cash Card, but will soon launch an exciting new Jet Card.

The current Edgars along with all Express Mart Cash Card holders, will be the first to be offered the new Jet card when it is introduced next year.

Edgars has requested its clients to bring their expired Express Mart Cash Card to their nearest Jet, Express or Express Mart store before the end of December 2011, and they will qualify for a 10% discount on Jet's new ranges of exciting merchandise.

In a statement, Edgars said "We are changing Express and Express Mart stores to Jet. This will allow us to better service our customers' changing needs. This process will take place over the next few months as we introduce the new Jet brands and concepts to our customers and roll out all stores counrtywide.

We will Introduce focused merchandise assortments that cater for our customers' different lifestyles, offering a wider variety of product at even better prices, providing more style for less price!
Already the response to the new brands that we have been testing in all Express and Express Mart stores has been excellent. We will continue phasing out our old brands and labels to make way for the new, providing our valued customers with continuity on wanted product lines whilst improving the assortments our customers are voting for.

The new brands, sourced locally and abroad will give our customers the fashion, style and price that they are looking for. We will be widening our successful Massumi and Enzo lines whilst introducing wanted, exclusive brands like Legit, Network, Niara, Revolution, Nxt Generation, Jet essentials, Jet boy, Jet girl and Jet baby. We Will be retaining our highly successful ladies' separates and suits under the new name JClassics and Mum2be will provide maternity wear for our mums to be!

Customers can look forward to wonderful savings, exciting promotions, and fun shopping environments. Improved store layouts and merchandising will make shopping easier and more customer-friendly. Our ranges will provide excellent value for money with well-priced, quality assortments and all the basics in all departments.

We look forward to meeting our valued customers in our new improved shopping environments, so to all customers old and new ... you are welcome!

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